The word “subliminal” literally means “below the threshold. Subliminal messages are defined as signals below the absolute threshold level of our conscious awareness.
The consensus on subliminal messaging is overwhelmingly negative, the focus is usually on its dark implications but this view is skewed for subliminal messages are simply a tool. Subliminal messages might gain their potential influence/power through circumventing the critical functions of the conscious mind, therefore they potentially more powerful than ordinary suggestions. The goal would be to develop a pictographic system of symbols that would be utilized as a sequence of subliminal messages embedded into the structure of each page (background) using Gestalt principles of visual perception (We see the whole before we see the parts of its complex combination). We have become experts at engagement in the conscious realm but if 95percent of activity takes place subconsciously how can we become experts at engaging the subconscious? Later civilizations began to adapt the symbols to represent concepts, developing them into logographic writing systems.Īccording to cognitive neuroscientists, we are conscious of only about 5 percent of our cognitive activity, so most of our decisions, actions, emotions, and behavior depends on the 95 percent of brain activity that goes beyond our conscious awareness. According to Meggs a History of Graphic Design written symbols were based on pictographs (pictures which resemble what they signify) and ideograms (symbols which represent ideas).
This captured my imagination as I wondered if our layouts (in web pages or apps) could have that same level of depth, capable of interpretation on multiple layers. This allows it to be interpreted on multiple levels. Hence when these letters are combined to form words, the pictorial meaning of the individual letters combine to form pictorial meanings of the words, in addition to the literal meanings of the words based on their sounds as defined in our dictionaries. According to most scholars when Hebrew was first written, each letter represented both a sound, a picture and had a numerical value. The Hebrew alphabet originally was written using a pictographic script called Paleo Hebrew which later evolved into Hebrew script.
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