In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. The reason is because there are legitimate day-to-day use cases for the majority of folks whereas, in the West, it tends to be, up until now, primarily a tool for speculation.”Mentioned in this Episode: (30:05-30:26) “I think crypto and Web3 will be more impactful in Africa than anywhere else in the world. (13:34-13:39) “Africa’s mobile game industry is essentially where Southeast Asia’s was six or seven years ago.”
(10:49-11:05) “We believe that there is a lot of low-hanging fruit, particularly in a new, emerging region, with organic – finding different ways to drive organic installs, driving community-led growth, influencers, and so on.” So you have a median age of 19 years old, which compares to something like 42 or 43 in Western Europe.” (8:45-9:00) “There are 1.4 billion people in Africa but 1.1 of those are under the age of 40. * 27:55 Challenges & solutions with paymentsQuotes: * 13:25 Comparing Africa’s mobile gaming industry * 10:32 Why Carry1st isn’t depending on performance marketing * 8:30 What mobile games are trending in Africa * What are the challenges and solutions with payment services in the African region?Timestamp: * Can you tell us about your experience with influencer marketing in Africa? * How does the access to internet affect the mobile games that you’re putting out on the market? * If you were to compare Africa to the US mobile market, what year would you say Africa is in currently? * Does someone on your team do market research on popular games in different regions? * How does that demographic affect which gaming titles you choose to support? * What trends do you see in the adoption of mobile games in the African market? What kind of games resonate with users in Africa? * What types of partners do you work with? * How did you get to where you are today? What do you focus on in your role at Carry1st? He is based in Capetown, South Africa.Questions Cordel Answered in this Episode:
He started investing in tech startups for fun on the side, which led to Carry1st, a marriage between his childhood passion for gaming and the massive potential he saw for mobile content in Africa. Learn about African trends, influencer marketing, user behavior, and how the African market compares to the world.Ĭordel began his career in finance at Morgan Stanley and then the Carlyle Group, where he led a $700 million private equity fund in sub-Saharan Africa.
In this episode, the co-founder and CEO of Carry1st, Cordel Robbin-Coker, shares his firsthand experience with marketing mobile games to the new, emerging markets of Africa. Our work in deal origination, due diligence and performance improvement provides the foundation for us to help our PE clients build business plans, supported by extensive data and analysis, that optimally position their businesses to maximize value.Carry1st is on a mission to be the leading consumer content platform in Africa, focusing on mobile games and fintech companies. Our industry, operating and board experience provides instant credibility with company executives and positions us as ideal partners in the journey with a new private equity owner. Given our industry depth, we identify opportunities to accelerate revenue growth and work hand-in-hand with management and PE firm operating partners to execute and realize the opportunities. Performance improvement for portfolio companies: Our track record and pattern recognition in tech and media business performance improvement enables us to quickly assess market and company revenue growth outlooks and performance improvement levers as well as cost reduction opportunities. Conduct research including tapping our networks to find exciting growth companies, under-managed businesses and likely ownership changes driven by corporate realignments across these industries.Īpply an analytics-driven approach to help investors make better deal decisions.
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